Recently, our team found ourselves in a thoughtful conversation about sustainability, specifically, what it truly means in the world of fashion. Whether it's a trending coat or a forgotten sweater at the back of your closet, it all falls under the same category: fashion. Unfortunately, it’s one of the most polluting industries on the planet.

In December, the U.S. released its first-ever federal report on textile waste, and the numbers are staggering. Nearly 17 million tons of textile waste were generated in 2018 alone, with only 15% recycled or reused. The rest? Sent to landfills or incinerated—releasing toxic chemicals, microplastics, and greenhouse gases into our environment.

It gets more unsettling. A biological study in England found microplastics in the stomachs of fish—many of which came from synthetic fabrics like polyamide (35.6%) and rayon (57.8%). These are the exact materials found in much of today’s fast fashion, which shed microfibers every time we wash them, eventually finding their way into our oceans and ecosystems.

We know—this is a heavy topic, especially when the world already feels like it’s unraveling in so many ways. But this is one of those rare problems where we can be part of the solution.

From our producer’s side, sustainability means thoughtful choices in fabric sourcing, dyeing, water usage, and how our garments are made. But as consumers, our role is just as important. It’s about asking ourselves:

• What am I buying (material)? 

• How long will this last?

• And what will happen to it after I’m done?

So what can we do?

Here are a few simple shifts that make a big difference:

• 🛍 Shop less, shop smarter. Choose items you truly love and plan to wear for years.

• ♻️ Upcycle what you already own. A small repair or creative refresh can breathe new life into something old.

• 💚 Support vintage and thrift. One person’s "trash" really can become another’s treasure.

• 🧠 Make informed choices. Know where your clothes come from and what they’re made of.

• 🚫 Say no to fast fashion. It might be cheap now, but the environmental cost is huge.
  

We understand that shopping sustainably isn’t always easy or affordable. Natural, ethically made products often cost more because they’re built to last with quality materials. But this is where the shift begins. It’s about choosing quality over quantity, health over hype, and making decisions that feel good not just today, but years from now.

When we invest in clothes made from biodegradable or long-lasting materials like organic wool or cashmere, we’re not just buying a product—we're casting a vote for the kind of world we want to live in.

Let’s wear our values. Let’s choose clothes that do good, feel good, and last.